I co-founded Linkbroker, an SEO marketplace. We grew it from a CSV file to 1,100 paying clients and €2.4M revenue, then exited in 2024. Before that, I was a founding member at Backlinked. Most clients across both were SEO agencies, so I spent years watching agencies brief, pay, and fire vendors. I learned exactly what makes a contractor easy to work with, and what makes one impossible.

Alongside that, I've run my own freelance design practice — Vemero — for over a decade. 125+ B2B clients across SaaS sites, dashboards, brand systems, and print. The Linkbroker exit gave me the runway to stop splitting my attention.

Now I design only. White-label, for agencies and dev shops. I work the way I wished my best vendors did: deadlines in writing, async-first, NDA on day one. No juniors, no handoff, no fluff. The person you DM is the person who designs. That's the whole product.